I LOVE THIS TITLE, BUT IT DIDN’T ORIGINATE WITH ME. It came from Raj Sisodia, professor of marketing at Bentley University and formed part of the title from his book, Firms of Endearment: How World-Class Companies Profit From Passion and Purpose. Sisodia is a firm believer that modern capitalism has departed from its early tenets and principles and is suffering a global meltdown in reputation as a result. He co-founded the Conscious Capitalism Institute in order to promote a dual message that capitalism has gone off course but that its recovery is essential if humanity is to progress. His is a voice we need, in part because we have too frequently castigated capitalism as the great culprit of all our ills when in…