For Millennials: Talk Meaning, Not Just Money
AUTHOR ROBERT PUTNAM NOTICED SOMETHING INTERESTING back in 1993. He discovered that between 1980 and 1993, the total number of bowlers in America increased by 10%, while those participating in league bowling declined by 40%. Putnam used that illustration as something of a symbol for the transformation that was taking place in the United States and turned it into a book titled, Bowling Alone: America’s Declining Social Capital.
For two decades now research has shown that on both sides of the 49th Parallel we are becoming more individualistic and less institutional. There are pros and cons to such a development, leaving some social commentators to conclude younger generations remain more focused on their own concerns than those of society at large. The Millennials (born between 1980 and early-2000s) are largely singled out as leading this trend.
Recent global research is now telling us something quite different, however. Of the top ten concerns for Millennials across the globe, only 3 of the top 10 are economic, and only 1 of the top 5. They are concerned about unemployment (37%) and financial inequality among nations (28%). Yet they are just as concerned about how we are using up our natural resources (33%), climate change (32%), and personal safety (23%). The rise of poverty also registered in their concerns.
The report was commissioned by the global firm Deloitte, and polled more than 7,000 Millennials in 28 countries. Researchers were somewhat surprised to discover that the emphasis placed on social over economic challenges was the same from developed and developing nations. Across the board, Millennials rated the role of government as providing education, access to hospitals, meaningful work, and the safety of citizens above that of improving the financial status of citizens. And they went further, answering that the ultimate purpose of government is to advance social progress rather than just trusting everything to the financial sector. In fact, they no longer believe that economic growth alone is sufficient for providing meaningful lives and communities.
It gets even more interesting. Those Millennials taking part in the research stated clearly that social progress is not merely the responsibility of governments, but also of businesses and the corporate sector. Concern was expressed that not enough resources were placed in essentials like infrastructure and investments in communities that would allow them to live with better quality of life standards.
What is all this saying? To begin with, we can dispel the myth that Millennials are far more narcissistic than their older counterparts. It’s simply not true. They might be less institutional in personal activities, but they comprehend the importance of institutional resources for solving our greatest problems and protecting our quality of life.
I don’t know many Millennials who bowl, but I have encountered thousands who engage in citizenship, struggle for women’s equity and human rights, and who think of people as more than what’s in their bank account. Above all, they know of the need for community and social inclusion. Community equity isn’t a generational possession, but a shared human trait that transcends age and cohorts. That’s enough upon which to build a successful future.